Downtown Movie Theater Reopening Later This Month
Look Dine-In Cinemas is scheduled to open July 29, replacing Studio Movie Grill.
DOWNEY It wont be long until Downtown Downey has a functioning movie theater again.
Look Dine-In Cinemas is taking over the Studio Movie Grill located at 8200 2nd St. The theater closed in March 2020 when L.A. County went into a COVID-19 lockdown and never reopened.
Brian Schultz, founder of Look Cinemas, said customers can expect an elevated moviegoing experience when the Downey theater reopens July 29.
One of the core values of Look Cinemas is to have this black box, non-distracting moviegoing experience, said Schultz. That means a full dining experience with high levels of hospitality and all the benefits of full service.
Schultz was an executive with Studio Movie Grill before leaving to start Look Cinema. In fact, he helped Studio Movie Grill open the Downey theater in 2017.
I loved the Downey community, he said. The Downtown Downey community just has a vital love of their area and I want to make sure they have a platform to come together.
The theater will offer private reservations and not just for films. Theater rooms can be rented and used as conference rooms, with state-of-the-art video and audio capabilities.
In addition to Downey, Look Cinemas is also opening theaters in Monrovia and Glendale.
The Downey theater originally opened in 1997 as Krikorian Theaters. It was taken over by Studio Movie Grill in 2017.
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After Leaving The Chain He Created Hes Back In The Game With Ideas For Improving The Moviegoing Experience
6:00 AM on Sep 9, 2021 CDT
Soon after the onset of the coronavirus pandemic, Brian Schultz sat down to think.
If I had a white piece of paper and I was going to start a new company, what would I do differently? he remembers asking himself.
This line of thinking wasnt unusual for Schultz, the CEO of Look Cinemas.
Schultz, 52, helped pioneer the concept of the dine-in movie theater as founder and longtime CEO of Dallas-based Studio Movie Grill, growing from one theater in Dallas in 1993 to 35 locations in 10 states, with several competitors popping up in its wake.
Studio Movie Grill was the textbook model of success, until COVID-19 forced the closure of movie theaters and left Schultzs company with almost no revenue for five months. At one point, the companys 7,200-person workforce shrank to only 34.
Some locations began to reopen in June 2020, but recovery was sluggish as the virus persisted. Even the opening of a new theater in Fort Worth later that summer wasnt enough to give a shot in the arm to what Schultz had termed Studio Movie Grill 2.0.
That was kind of my cue to start Act Two, he said.
Schultz left the company he founded to start a new venture. As CEO of Look, Schultz hopes to revolutionize his original innovation and give audiences a reason to return to the movies. Dallas-based Look has five locations, which Schultz aims to grow to 20 by the end of 2022.
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How Things Are Changing
After revolutionizing the movie theater industry, Schultz wants to reinvent his creation for a new generation, which means letting go of some decades-old practices. Im no longer the core audience, he said.
For example, Schultz always loved bringing the dine-in restaurant experience into the movie theater by having servers take guests orders, but over the years, many customers told him they found it distracting.
With Look, Schultz has decided to mirror the approach a live theater performance would take and reduce distractions for guests during the movie. Servers are around to help patrons before the movie begins, but once it starts, the film becomes the main focus.
We dont ever want to lose the hospitality of having a server help take your order, make sure you get what you need, those kinds of details. But when the movie starts, we switch gears, and then the movie becomes the main feature we just slide quietly into the background, Schultz explains.
Look has even ditched some of the sleek finishes found inside the auditoriums of other upscale theaters, allowing customers to totally focus on the movie in an environment that feels more like a black-box stage than a big-budget movie theater.
Its probably because we all had more time at home than we should have, Schultz admitted with a laugh.
Were trying to go primarily to areas where the theater is the center point of the community and its really necessary that a theater is there, he said.
Atom Tickets To Integrate With Studio Movie Grills Smg Access Loyalty Program
PRESS RELEASE
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Santa Monica, CA, November 29, 2018 Today Atom Tickets, the social movie ticketing platform, has announced it is integrating with Studio Movie Grills Loyalty Program, SMG Access. By adding the SMG Access account number in the Atom app, Atom customers will automatically earn points when they buy tickets to movies playing at Studio Movie Grill theaters and for SMG Access Director-level members, the convenience fee is waived.
Studio Movie Grill , the leader of the in-theater dining concept operating 314 screens in 30 locations nationwide, launched SMG Access nationwide in June this year and is the only theater loyalty program focused on positively impacting community members in need through local organizations. SMG Access is a purpose-first loyalty platform where members earn points on every movie ticket purchased at Studio Movie Grill. When a reward is earned, a movie and meal is donated to an outreach program. SMG has witnessed firsthand the power of movies to inspire and change lives.
Next up, in December, SMG Access members will host Boys & Girls Clubs in multiple SMG cities with special Movies+Meals screenings of Spider-Man: Into The Spider-Verse in partnership with Sony Pictures Entertainment.
How Atom Tickets Works:
How SMG Access Works:
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Alamo Drafthouse Cinema Names Arclight & Pacific Theatres Vet Kevin Holloway As Head Film Buyer
During the first week of business, each California Look location will offer moviegoers a preview ticket price of $5. Moviegoers will receive 25% off food and non-alcoholic beverages for the first 4-weeks after opening. For a limited time, moviegoers can also book private auditorium rentals for up to 50 guests for $99.
Ordering Your Food And Drinks
This starts with the American-style restaurant in all theatres, accompanied by the full-service bar. Book your movies online , and then arrive about 20 minutes before show time. That way, you can find your seats, and then use the built-in service button to place your orders. The food will then be delivered to your seats.
Whats really unique here is that you can order food and drinks even while the movie is playing. Its not annoying when others beside you do it, because it doesnt disturb anyone.
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What Movies Are Playing Today At Studio Movie Grill
2021-06-27 edited 2021-10-21
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Studio Movie Grill 2021
Our Childrens Summer Series titles are scheduled for the first showtime of the day every Monday-Friday from May 31-September 3. Tickets are $6 and include a small popcorn and small drink. Please check back after May 25 for online ticketing.
Please note: Childrens Summer Series varies by location based on each school districts summer vacation schedules. Therefore, not all titles will be available for all locations. Times may vary by location as well.
5/31-6/04: Spirit6/21-6/25: The Secret Life of Pets6/28-7/02: Sing7/26-7/30: How to Train Your Dragon: Hidden World8/02-8/06: Trolls World Tour8/09-8/13: The Croods: A New Age8/16-8/20: Abominable
Cost: $1 per person, per screening
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About Dallas Royal Lane
Opened in 2008 and remodeled in late 2015, SMG Dallas Royal Lane is located on US-75 and Royal Lane in Dallas, Texas. This location houses 8 auditoriums outfitted with the latest digital projection as well as a full-service bar and lounge perfect meeting up before the movie or a nightcap afterwards. Choose from fresh house favorites or heart-healthy choices on our American Grill Menu, and over 60 premium spirits at the bar. Friendly service is available at the push of a button for an unmatched cinema-dining experience. The SMG Royal Lane box office opens one hour before the first scheduled movie of the day and closes 15 minutes after the start of the last scheduled showtime.
